O.S.M. International
OKAMOTO SPORTS MARKETING INTERNATIONAL (O.S.M.I) is an independent professional services firm specializing in the development, marketing and licensing of sports-related properties.
Working closely with MLB, NBA and NHL for many years, OSMI provides both program development and cost-effective implementation to clients.
Disneyfs characters are loved by a wide variety of people around the world. The brand images of Disney characters are strictly managed by Disney, making it extremely difficult to produce collaborated ]merchandises.
After establishing OSM International, Inc. in 2006, OSM International immediately signs an official licensing agreement with Walt Disney Japan. Starting in 2007, OSM International has started to sell a new series of collaborated merchandise between Disney and sports called gDisney Athletesh.
We have been successful in making a character merchandise in which Mickey and Minnie wearing the uniform of Japan National Soccer team.
Yoshi Okamoto will continue to challenge innovative ideas not only in baseball and soccer but in the broader spectrum of sports.
gDisneyh and gSportsh have the same role of ggiving dreams to childrenh. The Disney Athletes series is a dream collaboration of the two as Disney characters change into athletes!
In 2007, as the first line of the series, Disney characters wearing soccer and Pro Baseball team uniforms appeared on merchandises such as memo pads, pens, mechanical pencils, plush key chains, cell phone straps and towels. We will continue to expand our line of products as well as collaborate with sports other than baseball and soccer!
The eye-catching dynamic logo above is the gDisney Athletesh logo.
You can purchase at Pro Baseball game-day stadiums, Disney Stores or by visiting your nearest Official Team Shop. You can also purchase on-line at Disney Mall, Nikkan Sports Shopping or individual team on-line shops.
